Wendy’s “Sabor de Verdad” Campaign Targets Hispanic Consumer Market
Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, launched “Sabor de Verdad” – a new advertising campaign targeting the U.S. Hispanic consumer market.
The central theme, “Sabor de Verdad,” loosely translated as “Real Taste,” neatly encompasses Wendy’s core principals of superior, quality food prepared with fresh ingredients, while appealing to Hispanic customers’ savvy and appreciation for real, quality, tasty food. “Sabor,” representing taste, flavor and character, and “de verdad” meaning authentic, real and true, plainly spell out Wendy’s food philosophy for Hispanic customers. Read More »