Weber Shandwick names Laura Schoen Chair for Latin America
NEW YORK, NY – Weber Shandwick announced it has appointed Laura Schoen to Chair, Latin America. In her newly expanded role, in addition to her global healthcare responsibilities, Schoen will focus on further driving Weber Shandwick’s business growth in Latin America, particularly in emerging markets such as Brazil, Mexico, Colombia and Chile. She will continue to serve as president of the firm’s global healthcare practice.
“Laura has spearheaded the development of a powerhouse global healthcare practice for the firm,” said Andy Polansky, president, Weber Shandwick. “Her deep expertise, particularly her work on global initiatives and firsthand understanding of the Latin American market, are a powerful combination as we continue to work and invest in these markets and focus on opportunities to advocate for our clients in the region.”
Schoen joined Weber Shandwick in late 2000 and has led several groundbreaking campaigns in Latin America. Over the course of her career she has worked on programs for investment banks, pharmaceuticals and tourism in the region.
Schoen grew up in Rio de Janeiro and has spent extended periods in Argentina and Mexico. In addition, she speaks both Portuguese and Spanish.