Want to Open a Dialogue With Consumers? Start From Within
Social Media May Be Cheap to Execute, but It Takes Money and Manpower to Implement Properly in Your Company
As marketers contemplate stepping into the social-media sphere — yes, there still are some holdouts — many ask the question, “How much will it cost?” The more appropriate question they should be asking themselves is this: “What will it do to my organization?”
Although few CMOs will admit this, social media costs less to execute on a per-impression basis than TV, print and radio. But the organizational cost — both the number of people needed to execute these programs and the changes to corporate culture — can be significant.
Read the entire article at AdAge.