Walton Isaacson Names Lupe de los Santos as Senior Director, Hispanic Market Strategist


De los Santos joins WI from The Clorox Company where he was Group Manager, Hispanic Entertainment Marketing. At WI, de los Santos will be based in Los Angeles reporting to Rochelle Newman-Carrasco, EVP Hispanic Market Strategist.

“We are excited to bring more senior leadership to US Hispanic marketing – an integral part of any cross cultural program and invaluable to many of our clients,” said Newman-Carrasco. “With the dedication and commitment of a number of WI team members, work in this segment has grown significantly.”

In addition to a strategic leadership role, de los Santos will be integral to business development of the agency’s Hispanic segment and related Total Market work.

With over 20 years of experience at agencies such as The Vidal Partnership, Team Enterprises and DVC Worldwide, de los Santos is expert in US Hispanic marketing, working with brands such as Tecate, Dos Equis, Direct TV, The Home Depot, JC Penney, Heineken, Trident, Johnnie Walker, Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, Glad and Clorox Liquid Bleach, among others.

“I am extremely excited to join such an impressive organization and have long admired the amazing body of work WI has amassed over the years. I look forward to creating even more amazing work with them,” de los Santos said.