Walgreens joins forces with Televisa Consumer Products to engage Hispanic customers
Walgreens and Televisa Consumer Products are working together on an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP’s health and wellness products.
The companies are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores in the United States. Products include haircare, skincare, cough/cold, and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.
“Walgreens stores serve virtually every customer demographic in the country, and this is another way for us to reach the Hispanic customer, in particular at specific locations,” said Paul Tiberio, Walgreens divisional vice president of inventory strategy and localization.
Televisa Consumer Products USA’s C.E.O., Maximo Juda, said, “We believe our already proven work to promote and offer our products will help our customers build stronger ties to their Hispanic customers and generate additional sales and organic growth for TCP.”