VRTC Named Agency of Record for Puerto Vallarta
VRTC has been named Agency of Record for Puerto Vallarta, a destination that has been chosen as “Best destination in Mexico 2012” as part of its annual Travel Choice Awards.
With a focus on digital platforms, VRTC will provide general communication strategies that will guide all online and offline efforts for Puerto Vallarta. The agency will manage the advertising campaign to be unveiled in the upcoming months and will be consulted on all matters related to media and communications as it relates to the award-winning destination including entertainment events and promotional activities.
“VRTC is a cross-border agency with creative thinking suitable for our future plans,” said Salvador Peña Chavez. “We were very impressed with the out-of-the box thinking, diversified capabilities, passion and tourism experience the team demonstrated,” he said.
The win was a result of a competitive bidding process where VRTC presented creative strategies, which are set to roll out over the next two years. In celebration of this achievement, VRTC unveiled a new logo giving the agency a facelift. The new branding evokes VRTC philosophy based on creating simple yet personal experiences that open the door for people to connect with brands, and then stay connected.
VRTC integrates the resources of its three offices in Los Angeles, Houston and Guadalajara, México to offer companies and organizations creative ideas and an innovated approach. VRTC’s mission is to work with clients such as Gruma Corporation, American Honda, Northgate Supermarkets, Tequila San Matías and Puerto Vallarta in the creation of powerful and moving human experiences through their brands. For more information about the agency and its services, visit: www.vrtc.us