Viacom to Launch Pluto Latino for U.S. Hispanic Market on July 1
Pluto TV Latino, an ad-supported streaming platform that features Spanish-language channels, will launch July 1, Viacom CEO Bob Bakish revealed Tuesday.
Viacom paid $340 million for Pluto TV, the streaming video upstart, in January and has aggressively used the acquisition to bolster Viacom’s network of brands.
The Spanish-language Pluto Latino, which previously had been set for a summer 2019 launch, will first target the U.S. Hispanic market before it is rolled out to Latin America and other international markets next year.
“We will launch a U.S. Hispanic product on July 1 as Pluto Latino, and we will launch in all of Latin America at the beginning of calendar 2020, so it really is an international product,” Bakish told the Credit Suisse Annual Communications Conference.
Source: The Hollywood Reporter, 6/4/19
Author: Etan Vlessing