Vanessa James Media Mixology event partners with Chevy
Celebrity television and radio host and Hispanicize Event Music Festival Director, Vanessa James has partnered with Chevrolet and the Chevy UrbanStyle Movement to present “VJMedia Mixology II”. “VJMedia Mixology” is an international collective of media, bloggers, and brand partners who will come together for an amazing night. The term “media mixology”, was coined by Vanessa James, to connect brands with media stakeholders. This years’ event is invitation-only and will take place at L-M-N-T Studios Midtown, 55 NW 36th St. Miami, FL 33127 from 6p.m-11p.m. Media and patrons must confirm attendance.
Vanessa James Media celebrates over 10 years of success in the Miami/South Florida market. At the second annual “#VJMedia Mixology II” guests will have an opportunity to enjoy VJM brand partners, while catching a sneak preview into the latest projects and platforms set for VJM this fall and beyond. “The VJM team has curated media mixology to provide an experience that organically mixes brands with media influencers and lifestyle bloggers” said Vanessa James, CEO of Vanessa James Media (VJM). “We are excited to celebrate the VJM brand and its brand partners during this signature interactive event.”
Chevy Urban Style:
The introduction of the all-new 2014 Chevrolet Impala will take center stage at “VJMedia Mixology II”. To kick off the partnership, VJM has chosen eight influencers who represent fashion, music, art and technology to indulge in an intimate drive experience. Each influencer will be included in a “Vlog” by VJM sharing their favorite sites in Miami while driving the new 2014 Chevrolet Impala.
“We are very excited about our partnership for the upcoming VJ Media Mixology event where we will be introducing Chevy Urban Style to South Florida media and VIPs,” said Jocelyn Allen, Director of Regional, Grassroots and Diversity Communications for General Motors. “The idea behind Chevy Urban Style is that no matter the industry – automotive, fashion, music, art – urban influences and style are present. It is bold, fresh and inspired, just like the completely redesigned, all new 2014 Chevrolet Impala. This beautifully styled car will re-energize the iconic Impala nameplate and we look forward to showing it off at Media Mixology.”
Invited media will enjoy the exclusive “VJMedia Mixology II” Bloggers Lounge sponsored by Chevy Urban Style where they will have a private preview of the new 2014 Chevy Impala. The lounge will be hosted by Liana Lozada, a renowned Miami blogger and freelance writer for Oceandrive.com and Huffington Post, and national tech blogger Christen Rochon of the popular blog “Divas and Dorks”. The bloggers lounge will feature all social media platforms including Instagram, Pinterest, Facebook, Twitter, and YouTube.