New Citizenship Public Education & Awareness Initiative Launches
U.S. Citizenship and Immigration Services (USCIS) launches the Citizenship Public Education and Awareness Initiative this week with materials and research developed by precision advertising agency Sensis. The effort uses digital, print, out-of-home and radio advertising in several languages to promote the rights and responsibilities of United States citizenship and the free naturalization preparation resources available from USCIS.
According to a Department of Homeland Security analysis, about 7.9 million of the estimated 12.5 million lawful permanent residents (LPR) in the U.S. are eligible to apply for naturalization. To reach this population, USCIS turned to Sensis to develop an integrated public education and awareness initiative. The multiyear contract includes market research and strategy, account planning, brand development, media planning, community outreach tools, digital marketing, and traditional advertising to develop a comprehensive and coherent message. Read More »