What You Think You Know vs. What You Need to Know About U.S. Hispanics & Media

Claudia Pardo, SVP Client Solutions & Charles Dreas, VP Client Solutions

There are more than 50 million Hispanics living in the United States, making them the single largest ethnic group, according to the U.S. Census Bureau. If U.S. Hispanics were a country, they would rank as the 12th largest global economy, somewhere between Mexico and Australia, commanding more than $1 trillion in purchasing power. The fact that U.S. Hispanics represent more than half (56%) of net population growth from 2000 to 2010 and are projected to contribute 100 percent of the population growth between the ages of 18-49, is game changing.

By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook. But the questions for many remain:

  • How do I reach and successfully engage Hispanics?
  • Will general market campaigns capture enough of the Hispanic demographic?
  • Is online relevant?
  • Should I consider mobile in my market mix?

To answer these questions, Nielsen breaks down the prevailing myths surrounding Hispanic interaction with today’s media.

Read the entire article at Nielsen Wire.