US Ad Spending Flat, Cable and Hispanic TV Up ( via CNBC)
Total U.S. spending on ads was virtually flat in the first quarter of 2013, with a 0.1 percent year-on-year decline, while the outlook remains subdued, according to a study from Kantar Media.
“Marketers are still being cautious and conservative with ad budgets” in the secon quarter, said Kantar’s Chief Research Officer.
But one key area is missing: Internet display ads, like those Facebook and Yahoo shows. Kantar says they haven’t been included this quarter due to “measurement changes,” but their absence raises the question whether the areas that are suffering are doing so at the gain of Internet ad spending.
Read more at CNBC