Update your Hispanic Media Lists: AARP magazine increases efforts to reach Hispanic audience by launching Spanish-language, multimedia ‘AARP VIVA’
WASHINGTON, DC– AARP announced the expansion of its Hispanic media properties under the new AARP VIVA brand. This new effort is aimed at integrating AARP’s Spanish-language media properties so that they reflect the larger AARP strategy that focuses on encouraging members and others 50-plus to live their best lives. AARP VIVA officially debuts via the Spring issue of AARP’s quarterly bilingual print magazine, AARP VIVA su Segunda Juventud.
“Our members will continue receiving the same high-quality content they have grown to expect, only now they’ll get even more as we broaden our reach to the Hispanic audience with more original, compelling, and useful information,” said Kevin Donnellan, AARP’s Executive Vice President and Chief Communications Officer. Read More »