HPRA-NY Hosts Event with Jackie Gagne, HBO’s Director of Multicultural & College Marketing

PR Pros to Meet on Tuesday, May 8 at the Offices of MGSCOMM

On Tuesday, May 8, 2012, the Hispanic Public Relations Association’s (HPRA) New York chapter will present “Inside the Mind of the Multicultural Executive,” the latest event under its series of industry discussions “Inside the Mind of…”. This unique and frank dialogue will reveal insights of the multicultural marketing executive featuring Jackie Gagne, Director of Multicultural & College Marketing for HBO. The event will take place at 6:30 p.m. at MGSCOMM, 817 Broadway (at 12th Street), 2nd Floor, New York, NY. Online registration is available at http://www.hpra.camp8.org/events. Registration is required, fee is $15 for HPRA members, $30 for non-members and free for credentialed media.

“Inside the Mind of the Multicultural Executive” attendees will discover the strategic planning processes that one of the world’s largest media and entertainment brands uses to reach multicultural audiences across the U.S. “Inside the Mind of…” is targeted to PR professionals focused on the Hispanic market and designed to uncover the raw and uncensored thoughts of its featured guests: the editor, the brand manager, the blogger and others. The conversation will be moderated by Federico Mejer, Partner and Managing Director of MGS’s New York City office.

Gagne is responsible for the strategic planning, development and creative execution of all marketing and promotional activity targeting multicultural and college audiences.  She also serves as the Brand Manager for HBO Latino. Jackie previously served as Director of Direct and Digital Marketing for Six Flags. Before Six Flags, Jackie spent 10 years at HBO, holding several positions in the sales and marketing area.