Univision Sets New Record as No. 3 Network in February Sweeps

 

The Univision Network announced that it closed the February sweep period as the No. 3 broadcast network during primetime, a first in any February sweep period, out-performing ABC and CBS by 6% and 19%, respectively, with over half a million Adults 18-34 (666,000). The February 2014 sweep also marks the first time that Univision finishes ahead of both ABC and CBS in any February sweep period with Adults 18-34 in primetime.

In the February 2014 sweep, Univision delivered an average audience of 1.4 million Adults 18-49 and 2.9 million Total Viewers 2+, finishing as the No. 5 broadcast network during primetime. Univision also out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34 and on three out of four nights among Adults 18-49.

With an estimated median age of 38 years old, Univision continues to deliver the youngest viewers during primetime versus the English-language broadcast networks: ABC (53 years old), CBS (59 years old), NBC (55 years old) and FOX (47 years old).

ADDITIONAL NETWORK HIGHLIGHTS:

Univision Network’s Monday to Friday 9 p.m. novela, “Lo Que La Vida Me Robo” (What Life Took From Me) delivered more Adult 18-49 and Adult 18-34 viewers than many of the regularly-scheduled primetime programs on English-language television including:

Among Adults 18-49:

  • ABC’s “Killer Women,” “Super Fun Night” and “The Taste”
  • CBS’ “Intelligence”
  • FOX’s “Brooklyn Nine-Nine,” “Dads,” “Enlisted,” “Raising Hope” and “Rake”

Among Adults 18-34:

  • ABC’s “Killer Women,” “Super Fun Night” and “The Taste”
  • CBS’ “Blue Bloods,” “CSI,” “Intelligence” and “Person of Interest”
  • FOX’s “Almost Human,” “Dads,” “Enlisted,” “The Following,” “Raising Hope” and “Rake”

Source: The Nielsen Company, NPM (01/30/2014-02/26/2014), M-Sat 8p-11p, Su 7p-11p. February 26, 2014 based on NPM Fast Affiliate data. Live+SD.

LOCAL MARKET HIGHLIGHTS:

During the February 2014 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York were the No. 1 and No. 2 most watched early local newscasts in the country, regardless of language, among Adults 18-49. With Adults 18-49, WXTV Univision 41 in New York was the No. 1 most watched late local newscast in the country, regardless of language.

Additionally, Univision was the No. 1 broadcast station in primetime in Houston among Adults 18-49 and Adults 18-34, and was the No. 2 broadcast station in primetime, behind NBC with the Olympics, outperforming the ABC, CBS and FOX stations in the following markets among:

  • Total Viewers 2+ in Los Angeles, Miami and Houston
  • Adults 18-49 in Los Angeles
  • Adults 18-34 in Los Angeles and Sacramento

In Total Day, (Monday to Sunday, from 6 a.m. to 2 a.m.), during the February 2014 sweep, Univision ranked as the No. 1 broadcast station among Adults 18-49 and Adults 18-34 in Houston, and the No. 2 broadcast station in total day viewing, behind NBC with the Olympics, outperforming the ABC, CBS and FOX stations in the following markets among:

  • Adults 18-49 in Los Angeles
  • Adults 18-34 in Los Angeles and Dallas

In Early Evening Local News, Univision stations delivered the No. 1 6 p.m. (5 p.m. Central/Mountain) newscast, regardless of language, in the following markets among:

  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix
  • Adults 25-54 in Los Angeles and Miami

In Late News, Univision stations delivered the No. 1 newscast, regardless of language, in the following markets* among:

  • Adults 18-49 in Los Angeles, New York, Houston, Dallas and Phoenix
  • Adults 25-54 in Los Angeles and Houston

* Late news delivery excludes late newscasts on NBC affiliates airing at 11:30 p.m. ET/PT (10:30 p.m. CT/MT) due to the Olympics.

Source: The Nielsen Company, NSI, (01/30/14-02/26/14). Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT/MT start time. Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8pm-11pm/Sun 7pm-11pm ET/PT (Mon-Sat 7pm-10pm/Sun 6pm-10pm CT/MT) and FOX/CW Mon-Sat 8pm-10pm/Sun 7pm-10pm ET/PT (Mon-Sat 7pm-9pm/Sun 6pm-9pm CT/MT). Total Day defined as Monday-Sunday 6am-2am. #1 in the country ranking based on average impressions in all LPM markets. Live+SD.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is a media company serving Hispanic America. The Company,  content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.