Univision Radio stations to host national CSR initiative on March 4 & 5 benefiting St. Jude Children’s Research Hospital
MEMPHIS, Tenn. — Univision Radio and its radio stations around the country will join the fight against childhood cancer during the Promesa y Esperanza (Promise and Hope) national CSR radiothon, to be held on March 4-5, 2010, benefiting St. Jude Children’s Research Hospital.
Univision Radio will host this annual initiative to help St. Jude in its mission to find cures and save children battling cancer and other catastrophic diseases. More than 30 hours of programming will be dedicated to fundraising for St. Jude. The event will be broadcast in more than 17 markets around the country, including Los Angeles, Miami, Chicago, Dallas, New York and Puerto Rico.
“We appreciate the continued support of Univision Radio,” said Richard C. Shadyac Jr., Chief Executive Officer of ALSAC, the fundraising organization of St. Jude. “Through the hard work and dedication of the Univision Radio staff combined with the generosity of their listeners, the Promesa y Esperanza radiothon is poised for tremendous success.”
“Each year, Univision Radio’s listeners and employees recognize the importance of giving back by helping organizations like St. Jude Children’s Research Hospital, where no child is ever denied treatment because of the family’s inability to pay,” said Gary Stone, president and chief operating officer of Univision Radio. “It is extremely important to collaborate with St. Jude and its mission to help ensure that thousands of children will have the opportunity to battle these terrible diseases.”
During the two-day event, radio listeners will learn about the heart-warming stories from some of the Hispanic patients being treated at St. Jude.