Univision Partner Group Secures IAB Validation
Univision Interactive’s Univision Partner Group, a network of 300 Spanish-language publishers covering content in the sports, entertainment, news, and lifestyle categories, has received Interactive Advertising Bureau certification, confirming its compliance with the group’s Quality Assurance Guidelines. The guidelines are designed to increase buyer control over the placement and context of advertising, thereby offering agencies and clients alike increased confidence when developing or placing ad buys. Among the networks already certified by the IAB are AOL, Google and Yahoo! Univision Interactive executives indicate that five million unique visitors connect to the Univision Partner Group affiliates.
Source: Hispanic Market Weekly