Univision Deportes Launches Hispanic-Targeted NBA Site
Univision Deportes has partnered with the NBA to the official Spanish-language NBA digital destination – NBA.com/enebea. This joint partnership with the NBA powered by Univision Deportes will serve as the online hub for Hispanic basketball fans.
The website features live updates of each NBA game, post-game highlights and stats for each player and team in the league. Additionally, the site includes exclusive content relevant to Hispanic basketball fans, such as news coverage and interviews with the players and coaches Hispanics care about most and video footage of the best plays of each game.
“Univision Deportes is the home of sports for Hispanic America,” said Juan Carlos Rodriguez, president of Univision Deportes. “This partnership with the NBA is a testament to the power of our brand to reach this critical Hispanic fanático. We know our viewers are passionate sports fans and we are thrilled to give them the basketball content they crave.”
“The NBA and Univision’s historic partnership has helped to expand the game’s popularity,” said NBA senior vice president, Digital Media Melissa Brenner. “With the new éne•bé•a website, we will build on that success to provide our Spanish-speaking fans with even more captivating digital content and breaking news stories. We’re very excited for the launch.”