Unilever’s Degree Men teams up with Soccer United Marketing featuring PR events with Mexican National Team and MLS
GREENWICH, CT – Degree Men announced it has entered into a multi-year partnership with Soccer United Marketing (SUM) making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer (MLS). The partnership will kick off today with the Degree Te Reto skills challenge hosted by Felix Fernandez, former star of the national team and co-host of Univision’s sports program “Republica Deportiva”, and continues with various festivities and on-site activation surrounding the Mexican National Team’s tour game on Wednesday, September 30 at the Cotton Bowl in Dallas, TX. Each event will be an exciting opportunity for fans to celebrate the game and let them know that whatever challenge they may be facing, Degree Men won’t let them down.
“We are thrilled to be part of this first-ever sponsorship opportunity with Soccer United Marketing. This is a step forward in our efforts to connect more closely with the Hispanic community and provide men the protection they need whether they are enjoying a friendly neighborhood game or simply watching their favorite soccer team from the stands, without having to worry about sweat and odor,” said Jay Mathew, Marketing Director, Degree Men. “The Always Take on the Challenge campaign is a truly integrated program that will allow soccer fans nationwide the opportunity to meet their favorite athletes and win tickets to highly coveted soccer games, as well as other great Degree Men branded prizes.”
In addition to the partnership with SUM, Degree Men has signed an endorsement deal with Mexican National Team superstar, Andres Guardado. The agreement with Deportivo de La Coruna midfielder Guardado will feature him as the spokesperson for Degree Men.
“We would like to welcome Degree Men as sponsors of MLS and the Mexican National Team,” said Kathy Carter, Executive Vice President, Soccer United Marketing. “Degree Men’s commitment and support of the sport of soccer gives our fans the opportunity to always take on the challenge and experience the ‘beautiful game’ in the United States.”
Always Take on the Challenge
The Always Take on the Challenge campaign will kick off with the skills challenge event on Tuesday, September 29 at Grauwyler Park, 7780 Harry Hines Blvd. in Dallas from 11:00 a.m. to 1:00 p.m. CT. During the event former MNT players Felix Fernandez, Jorge Campos and Luis “Matador” Hernandez will face other surprise celebrity athletes in a one-on-one round of tricks to outdo each other and win $10,000 for a local Dallas charity.
Fans in attendance will be able to take part in an array of exciting activities including the opportunity to showcase their fanaticism by showing up in their best MNT gear and win the chance to judge the surprise celebrity athletes participating in the challenge. Additionally, winners will receive a Degree Men gift basket that includes a soccer ball autographed by MNT players and legends.
Mexico vs. Colombia International Game
Degree Men will continue its partnership celebration during the international match between Mexico and Colombia on September 30. The game, starting at 8:30 p.m. CDT, will take place at the Cotton Bowl as part of the annual Texas State Fair.
Hours prior to the soccer match on September 30, Degree Men is also sponsoring a free concert event featuring the popular Mexican Duranguense music group, Conjunto Atardecer, which starts at 5:30 p.m. CST at Futbol Fiesta, the official Mexican National Team U.S. Tour interactive fan zone located just outside the Cotton Bowl and on the grounds of the Texas State Fair.
The Always Take on the Challenge campaign will continue with different promotions and giveaways throughout various U.S. cities for the remainder of the Major League Soccer 2009 season including participation with the MLS Futbolito program and local league sampling efforts. The campaign will continue to be expanded into the 2010 season.