Unilever U.S. celebrates Latinas’ culinary creativity at mealtime with #TuTwist
Unilever’s U.S. Food and Refreshment brands are celebrating Latina moms with a new campaign that combines food and comedy, where the key ingredient is Latinas’ fun-loving nature and culinary creativity. The Tu Twist campaign kicks off with the premiere of an original webseries hosted on ViveMejor.com.
“Tu Twist is a digitally-driven campaign that taps into the strong cultural relationship Latinos have with food,” said Brian Critz, Brand Director, Multicultural for Unilever U.S. “Latina moms are confident cooks who balance inspiration from their heritage with what they find online, which is why we are launching the campaign on ViveMejor.com.”
The Tu Twist webseries stars Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by comedian and star of Comedy’s Central’s Alternatino, Arturo Castro. Giselle and Arturo each bring their own flavor to the webseries as they expertly channel their Latino family experiences for Tu Twist. The series features mom’s go-to brands such as Knorr, Hellmann’s, Lipton, Fruttare, Popsicle and Breyers ice cream and how she uses them to keep mealtime fresh and full of her signaturesazón.
“These are brands that I’ve known my whole life, and I’m excited to partner with them to tell a story that puts a modern and comedic spin on Latinas’ creativity in the kitchen,” said Giselle Blondet, star of the webseries and Tu Twist spokesperson. “As a mother, I’ve always encouraged my kids to put their own twist on dishes.”
“I basically grew up with 5 mothers, so when it has to do with problem solving, I always think ‘What would my mom do?’” said Arturo Castro, who wrote four original scripts for the webseries. “Using that as inspiration, I wanted to create a different take on cooking and family that feels new to the Hispanic comedy space, that’s for anybody who likes to laugh but also for moms looking for cooking tips.”
The videos will be hosted on ViveMejor.com, the online food destination for U.S. Latinos, and the digital campaign kicks-off at the largest event for Latino trendsetters and newsmakers, Hispanicize 2016.
Watch the webseries online at ViveMejor.com and use #TuTwist to share photos and your own recipe twists.