Mobilizing Hispanic Viewers

By: Laura Martinez 

Spanish-Language Channels Hit The Campaign Trail Hard

On the morning of Sept. 13, just hours after Univision announced that it would air two special television events where Latinos could “meet” President Obama and his opponent, Mitt Romney, comments, questions and concerns began to pour onto the Univision News Facebook page.

Among the hundreds of posts was one comment from a young man, posing a question to the Republican nominee: “Mr. Romney, I want to know how much longer I have to wait before I’m able to walk the streets without fear of being deported.” Other questions revolved around such subjects as job creation, education and health care.

Univision’s Meet the Candidate event, a two-part series with both candidates, moderated by anchors María Elena Salinas and Jorge Ramos, aired on Sept. 19 and 20 and was streamed live on Facebook. It was only the latest in a string of special events, TV coverage, voting initiatives and “Twitter parties” launched by the nation’s top Hispanic networks to not only inform Latinos on the 2o12 elections, but to mobilize those eligible to vote to do so on Nov. 6.

 

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