Tyson, Duracell among brands working with Collective Bias to reach Hispanic consumers
Collective Bias announced on Wednesday that it has signed new deals with some of the world’s leading brands that are turning to the shopper social media company to connect with consumers in the U.K. and Hispanic markets. These new service offerings reinforce why Collective Bias recently made its debut on the 2014 Inc. 5000 list of fastest growing U.S. companies at #589 and was the #1 ranked company in Arkansas. In addition, Collective Bias picked up an honorable mention from the prestigious Content Marketing Awards for work done with Disney’s #FrozenFun.
The latest brands working with Collective Bias’ “ColectivaLatina” team to reach Hispanic shoppers on social media include Tyson, El Yucateco Hot Sauce, Duracell and La Morena. With a combined reach of 18 million viewers, ColectivaLatina influencers create high-quality, culturally relevant content. The social content is produced by influential Latinos and is designed to be easily shareable on social networks including Pinterest, Twitter, Instagram and Facebook in order to reach other Latinos.
Fresh off the heels of a successful U.K. World Cup Twitter campaign that generated 22 million impressions and a top 10 trending topic for Coca-Cola Enterprises, Collective Bias and Coca-Cola are expanding their relationship in the region with new shopper social media initiatives. These include campaigns for Capri Sun, Coke Life with Vodafone and original 2014 holiday season campaigns. Collective Bias, which opened its U.K. office in 2013, also signed regional shopper marketing program deals with J&J Polysporin and Shopper Events Canada for Walmart and HMV.