What’s a Typical Household Look Like? Just as Likely to Be Headed by a Woman

Traditional Married-Couple Households Have Fallen into Minority Status

Marketing executives who are married with kids might be surprised to find that they represent a mere one in five households nationwide—a long way from typical. In fact, the 2010 Census found a record low 48% of U.S. households were married couples and that iconic American family, married with children, had slipped to a new low of 20% of all households.

 

Read the entire article at Ad Age.