Hispanic PR Blog

MIAMI, FL – The Association of Hispanic Advertising Agencies (AHAA), the Hispanic PR Blog and PR Newswire today co-sponsored a top notch roundtable on “Best Practices in Hispanic Social Networking” in Miami as part of AHAA’s second semi-annual conference.  Below is the full tweet highlights from today’s two-hour roundtable, a first and major step AHAA is taking to make the organization more inclusive to Hispanic PR pros.

The panel consisted of:

Moderator:
Manny Ruiz, President of Multicultural Markets for PR Newswire and Co-Publisher of The Hispanic PR Blog

Panelists:
– Natalie Boden, President, BodenPR
– Esther Novak, CEO, VanguardComm
– Jorge Ortega, President, The Jeffrey Group
– Carlos Cardona, Chief Social Media Strategist, Newlink Communications

To read the Tweets correctly it is highly recommended that you start from the bottom up.  Enjoy these notes and remember that next week we will exclusively make the entire two hour discussion available as a free audio file.

1. Best Practices Hispanic Social networking panel just concluded; url to entire recording to be made soon.about 4 hours ago from web
2. Jorge Ortega: 1. Don’t assume client will get your idea & don’t assume legal will approve your ideaabout 4 hours ago from web
3. 3rd Spanish culture part has to be gotten rightabout 4 hours ago from web
4. Jorge Ortega: Dos 1. adjust client’s expectations, 2. know who audience is and what their doing online, 3. ???about 4 hours ago from web
5. Carlos Cardona: Don’ts. 1. don’t spam, 2. don’t retweet and use hash tags and 3. do the right thing; be transparentabout 4 hours ago from web
6. Carlos Cardona: Dos – 1. set right expectation for client, 2. set clear objectives & 3. do monitoring to really engage properlyabout 4 hours ago from web
7. Natalie Boden: top 3 don’ts the opposite of the dos and don’t go with an app that could potentially fail; keep FB messgs. tightabout 4 hours ago from web
8. Natalie Boden: tips are 1. make it legal by checking with them, 2. make it easy and 3. make it newsworthy so it’s catchyabout 4 hours ago from web
9. Manny Ruiz: Companies need BOTH Spanish language customer web site AND Facebook. Web site for info & FB for engagement/campaigns, etc…about 4 hours ago from web
10. Jorge Ortega: practice will continue to grow and will be harder and harder to control.about 5 hours ago from web
11. Manny Ruiz: PRSA has actually condemned these types of shady blogging practices. Here’s link to that story,http://preview.tinyurl.com/…about 5 hours ago from web
12. Carlos Cardona: Company in Orlando called Izea(?) that you pay them and they blog about youabout 5 hours ago from web
13. Jorge Ortega: Not many blogs YET to monitor for our Hispanic consumer clients; totally different ball game in Latam, which is very engagedabout 5 hours ago from web
14. Carlos Cardona: Challenging to tell clients to blog daily because of how time consuming it is but we tell clients to comment on relev blogsabout 5 hours ago from web
15. J. Ortega:Everything you want to tell people about your brand should start on your Spanish-lang. site; have your site in Spanish 1st, FB 2ndabout 5 hours ago from web
16. Natalie Boden: There’s trend to allow Hispanic PR teams take more and more charge of social networking strategy/executionabout 5 hours ago from web
17. Jorge Ortega: If Hispanic PR is to get more involved with social networking side of biz, we need to be able to speak directly to the C suiteabout 5 hours ago from web
18. Carlos Cardona: Twistscoop, Radiant6 and StarPR are all great for monitoring social media.about 5 hours ago from web
19. Carlos Cardona: held Blackberry event called Connecting with the Experts that broadcast live thru Facebook, hosts, etc…about 5 hours ago from web
20. Carlos Cardona: Clients demanding ROI like never before and online is no exception.about 5 hours ago from web
21. Natalie Boden: One way is to measure sales generated during certain campaign, how many clicks, percentage growth of visitors, etc…about 5 hours ago from web
22. Mary Mathis, audience member: How do we start to create value proposition for measurement of online success?about 5 hours ago from web
23. Carlos Cardona: GAP only doing Facebook for promotions is perhaps too radical; you need multi-pronged approach using multiple vehiclesabout 5 hours ago from web
24. Jorge Ortega: Mix of vehicles for Hispanic social networking will vary depending on the client and their needsabout 5 hours ago from web
25. Jorge Ortega:We’re still discovering what are best techniques; we need to try multiple approaches and multiple vehiclesabout 5 hours ago from web
26. Jorge Ortega: The word expert is tricky because you can be expert in tweeting today and tomorrow you have to master something newabout 5 hours ago from web
27. Esther Novak: It’s not just the technology and the techniques that position Hispanic PR but it’s also fact we have advantage of being PR proabout 6 hours ago from web
28. Carlos Cardona: Social media is not about cool looking site; its about driving good conversations that PR pros know bestabout 6 hours ago from web
29. ALL Panelists: Totally agree. PR profession is specifically trained to create and keep messages flowing for clientsabout 6 hours ago from web
30. Carlos Cardona: Hispanic PR pros truly best suited to guide social media strategies / conversations; it’s more strategic conversationabout 6 hours ago from web
31. Natalie Boden: Legal approval from clients is one of toughest things to overcome.about 6 hours ago from web
32. Jorge Ortega: Coca Cola just hired their first social media manager; Boden: they hired two “fans” to work with them too.about 6 hours ago from web
33. Jorge Ortega: A lot of clients being very cautious and scared about how to go about this in the Hispanic space.about 6 hours ago from web
34. Carlos Cardona: Pitched a client in Latam on his services that didn’t even realize they had 2 million followers online.about 6 hours ago from web
35. Natalie Boden: Campaign has recruited 300 new followers so far and raised $300.about 6 hours ago from web
36. Natalie Boden: Brisas Hotels & Resorts Facebook/Twitter campaign raised money for Fondos para la Paz.about 6 hours ago from web
37. Natalie Boden: Brisas campaign became a Twitter charity campaign. Here’s link to the campaign, http://tinyurl.com/BrisasFa….about 6 hours ago from web
38. Natalie Boden: Campaign focused on friendship; campaign asked Latinas to describe friendship in Twitter format & tied it to charity programabout 6 hours ago from web
39. Natalie Boden: We successfully launched an entire Hispanic PR campaign targeting Latinas with a 10 word tweet campaign and Facebook.about 6 hours ago from web
40. AHAA taking first major step with today’s Hispanic social media roundtable to more strongly welcome Hispanic PR pros to AHAAabout 6 hours ago from web
41. Gisela Girard: Moving forward AHAA will fully engage Hispanic PR pros in all future conferences!about 6 hours ago from web