News Trending

  • ( 3 months ago ) Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates
  • ( 3 months ago ) Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer
  • ( 2 years ago ) Pew Report: A view of the nation’s future through kindergarten demographics
  • ( 2 years ago ) Hispanic Public Relations Association Announces Call-For-Entries for 2019 HPRA National Bravo! Awards
  • ( 2 years ago ) What We Can Learn from ‘Latino Urbanism’
  • ( 2 years ago ) Viacom to Launch Pluto Latino for U.S. Hispanic Market on July 1
  • ( 2 years ago ) TV shows struggle to reflect U.S. Latino presence. Will it get better?
  • ( 2 years ago ) A new multimedia campaign promotes the use of life jackets among Latino families
  • ( 2 years ago ) Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
  • ( 2 years ago ) Bilingual Latinx Network LATV Announces New Original Content Slate
  • ( 2 years ago ) HACR Announces the 2019 Class of the HACR Young Hispanic Corporate Achievers™
  • ( 2 years ago ) The New Book By Luis Carrasquillo, “The Murder Of A Journalist”, Is An Exciting And Realistic Story About The World Of Journalism And The Risk Of Telling The Truth

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • About Us
  • Contact Us
  1. Hispanic PR Techniques
  2. Twitter notes from today’s Hispanic PR Roundtable ‘Best Practices in Hispanic Social Networking’ held in Miami
Angela Sustaita-Ruiz

17 Sep, 2009 3 Hispanic PR Techniques / Hispanic Social Media Insights / Hispanic/Multicultural PR Briefs 0 BodenPR / Facebook / Hispanic social media / Newlink Communications / The Jeffrey Group / Twitter / VanguardComm

  • tweet
Twitter notes from today’s Hispanic PR Roundtable ‘Best Practices in Hispanic Social Networking’ held in Miami
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

MIAMI, FL – The Association of Hispanic Advertising Agencies (AHAA), the Hispanic PR Blog and PR Newswire today co-sponsored a top notch roundtable on “Best Practices in Hispanic Social Networking” in Miami as part of AHAA’s second semi-annual conference.  Below is the full tweet highlights from today’s two-hour roundtable, a first and major step AHAA is taking to make the organization more inclusive to Hispanic PR pros.

The panel consisted of: AHAA Hispanic PR Blog

Moderator:
Manny Ruiz, President of Multicultural Markets for PR Newswire and Co-Publisher of The Hispanic PR Blog

Panelists:
– Natalie Boden, President, BodenPR
– Esther Novak, CEO, VanguardComm
– Jorge Ortega, President, The Jeffrey Group
– Carlos Cardona, Chief Social Media Strategist, Newlink Communications

To read the Tweets correctly it is highly recommended that you start from the bottom up.  Enjoy these notes and remember that next week we will exclusively make the entire two hour discussion available as a free audio file.

  1. Best Practices Hispanic Social networking panel just concluded; url to entire recording to be made soon.about 4 hours ago from web
  2. Jorge Ortega: 1. Don’t assume client will get your idea & don’t assume legal will approve your ideaabout 4 hours ago from web
  3. 3rd Spanish culture part has to be gotten rightabout 4 hours ago from web
  4. Jorge Ortega: Dos 1. adjust client’s expectations, 2. know who audience is and what their doing online, 3. ???about 4 hours ago from web
  5. Carlos Cardona: Don’ts. 1. don’t spam, 2. don’t retweet and use hash tags and 3. do the right thing; be transparentabout 4 hours ago from web
  6. Carlos Cardona: Dos – 1. set right expectation for client, 2. set clear objectives & 3. do monitoring to really engage properlyabout 4 hours ago from web
  7. Natalie Boden: top 3 don’ts the opposite of the dos and don’t go with an app that could potentially fail; keep FB messgs. tightabout 4 hours ago from web
  8. Natalie Boden: tips are 1. make it legal by checking with them, 2. make it easy and 3. make it newsworthy so it’s catchyabout 4 hours ago from web
  9. Manny Ruiz: Companies need BOTH Spanish language customer web site AND Facebook. Web site for info & FB for engagement/campaigns, etc…about 4 hours ago from web
  10. Jorge Ortega: practice will continue to grow and will be harder and harder to control.about 5 hours ago from web
  11. Manny Ruiz: PRSA has actually condemned these types of shady blogging practices. Here’s link to that story,http://preview.tinyurl.com/…about 5 hours ago from web
  12. Carlos Cardona: Company in Orlando called Izea(?) that you pay them and they blog about youabout 5 hours ago from web
  13. Jorge Ortega: Not many blogs YET to monitor for our Hispanic consumer clients; totally different ball game in Latam, which is very engagedabout 5 hours ago from web
  14. Carlos Cardona: Challenging to tell clients to blog daily because of how time consuming it is but we tell clients to comment on relev blogsabout 5 hours ago from web
  15. J. Ortega:Everything you want to tell people about your brand should start on your Spanish-lang. site; have your site in Spanish 1st, FB 2ndabout 5 hours ago from web
  16. Natalie Boden: There’s trend to allow Hispanic PR teams take more and more charge of social networking strategy/executionabout 5 hours ago from web
  17. Jorge Ortega: If Hispanic PR is to get more involved with social networking side of biz, we need to be able to speak directly to the C suiteabout 5 hours ago from web
  18. Carlos Cardona: Twistscoop, Radiant6 and StarPR are all great for monitoring social media.about 5 hours ago from web
  19. Carlos Cardona: held Blackberry event called Connecting with the Experts that broadcast live thru Facebook, hosts, etc…about 5 hours ago from web
  20. Carlos Cardona: Clients demanding ROI like never before and online is no exception.about 5 hours ago from web
  21. Natalie Boden: One way is to measure sales generated during certain campaign, how many clicks, percentage growth of visitors, etc…about 5 hours ago from web
  22. Mary Mathis, audience member: How do we start to create value proposition for measurement of online success?about 5 hours ago from web
  23. Carlos Cardona: GAP only doing Facebook for promotions is perhaps too radical; you need multi-pronged approach using multiple vehiclesabout 5 hours ago from web
  24. Jorge Ortega: Mix of vehicles for Hispanic social networking will vary depending on the client and their needsabout 5 hours ago from web
  25. Jorge Ortega:We’re still discovering what are best techniques; we need to try multiple approaches and multiple vehiclesabout 5 hours ago from web
  26. Jorge Ortega: The word expert is tricky because you can be expert in tweeting today and tomorrow you have to master something newabout 5 hours ago from web
  27. Esther Novak: It’s not just the technology and the techniques that position Hispanic PR but it’s also fact we have advantage of being PR proabout 6 hours ago from web
  28. Carlos Cardona: Social media is not about cool looking site; its about driving good conversations that PR pros know bestabout 6 hours ago from web
  29. ALL Panelists: Totally agree. PR profession is specifically trained to create and keep messages flowing for clientsabout 6 hours ago from web
  30. Carlos Cardona: Hispanic PR pros truly best suited to guide social media strategies / conversations; it’s more strategic conversationabout 6 hours ago from web
  31. Natalie Boden: Legal approval from clients is one of toughest things to overcome.about 6 hours ago from web
  32. Jorge Ortega: Coca Cola just hired their first social media manager; Boden: they hired two “fans” to work with them too.about 6 hours ago from web
  33. Jorge Ortega: A lot of clients being very cautious and scared about how to go about this in the Hispanic space.about 6 hours ago from web
  34. Carlos Cardona: Pitched a client in Latam on his services that didn’t even realize they had 2 million followers online.about 6 hours ago from web
  35. Natalie Boden: Campaign has recruited 300 new followers so far and raised $300.about 6 hours ago from web
  36. Natalie Boden: Brisas Hotels & Resorts Facebook/Twitter campaign raised money for Fondos para la Paz.about 6 hours ago from web
  37. Natalie Boden: Brisas campaign became a Twitter charity campaign. Here’s link to the campaign, http://tinyurl.com/BrisasFa….about 6 hours ago from web
  38. Natalie Boden: Campaign focused on friendship; campaign asked Latinas to describe friendship in Twitter format & tied it to charity programabout 6 hours ago from web
  39. Natalie Boden: We successfully launched an entire Hispanic PR campaign targeting Latinas with a 10 word tweet campaign and Facebook.about 6 hours ago from web
  40. AHAA taking first major step with today’s Hispanic social media roundtable to more strongly welcome Hispanic PR pros to AHAAabout 6 hours ago from web
  41. Gisela Girard: Moving forward AHAA will fully engage Hispanic PR pros in all future conferences!about 6 hours ago from web
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Hispanic Social Media Insights

6 Oct, 2010 0 Hispanic PR Blog 0

Twitter CEO Dick Costolo on What’s Working at Twitter

Hispanic/Multicultural PR Briefs

14 Aug, 2009 1 Angela Sustaita-Ruiz 0

Turner Public Relations Hires Rodriguez as Media Account Executive

Hispanic PR & Social Media Views

29 Dec, 2011 0 Hispanic PR Blog 0

3 Must-Read Posts to Begin the New Year

Hispanic Excellence, Hispanic Organizations News, Hispanic/Multicultural PR Briefs, Multicultural Media News

6 Dec, 2013 0 Hispanic PR Blog 0

California Community Leader, Pedro Toledo Named 2013 MillerCoors Líder of the Year

Hispanic Social Media Insights

1 Jun, 2011 0 Hispanic PR Blog 0

Meet the Ex-Googlers Running Facebook

Hispanic Market Facts/Research

8 Sep, 2011 0 Hispanic PR Blog 0

Retail Email Does More to Direct Subscribers to Social Sites

Search

Latinx Newswire

Once México Announces New Leadership


El King Center promueve una campaña para luchar contra la injusticia tras un año de conflictos


The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines


View More

Like us on FB

15 Dec, 2020 0 0

Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates

9 Dec, 2020 0 0

Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer

31 Jul, 2019 1 2

Pew Report: A view of the nation’s future through kindergarten demographics

30 Dec, 2010 143 0

Facebook: Macy’s Kicks Off Million-Dollar Makeover Search

1 Dec, 2013 52 0

Hispanicize 2014 and Media Moves co-hosting special edition Dec. 10 Twitter Party for Hispanic Journalists and Bloggers

8 Oct, 2010 34 1

Talk-Show Host Rocio Sanchez Azuara Hosts ‘Cosas de la Vida’

17 Oct, 2011 24 1

“Becas Univision” Offers Scholarships to Hispanic Students

31 Mar, 2010 22 0

Hispanic PR Leader profile with Miriam Galicia-Duarte, Census Partnership Specialist

11/11media says:

What is your take on Goya PR "Crisis" ?

11/11media says:

I can't wait to see census 2020 numbers, i firmly believe...

Marlis M Sonnen Onstad says:

Hi , I am a fan. I live in Santa Barbara,...

Sofia Lola Salazar says:

This is a big factor for every Latino business it is...

S says:

Y como podemos contactar a el? Gracias/shalom!

brand marketing CEO Diversity education event Events Hispanic Hispanic Advertising Hispanic Business Hispanic community Hispanic culture Hispanic education Hispanic entertainment Hispanic Health Hispanic Heritage Month Hispanicize 2012 Hispanic Market Hispanic Marketing Hispanic Market Research Hispanic Media Hispanic PR Hispanic Public Relations Hispanics Hispanic social media Hispanic Television HPRA latino Latino community Latino market Latino Marketing Latino Media Latino PR Latino Public Relations latinos Latino Television marketing media Miami Multicultural multicultural marketing multicultural PR PR public relations Social Media television

© 2019 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates 12/15/2020
  • Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer 12/09/2020
  • Pew Report: A view of the nation’s future through kindergarten demographics 07/31/2019

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2019