TV Steps Up Pitch to Hispanic Market
AS television executives peddle their coming programs to advertisers this week, before the start of the 2011-12 season, their sales spiels are taking on a decided Spanish accent.
Networks and channels with programming aimed at Hispanic viewers have been part of the annual “upfront” weeks for several years. But this time, there are as many presentations from Spanish-language programmers (five) as there are from English-language broadcasters.
Read the entire article at The New York Times.