New “Bling” Honors Hispanic Heritage Month; Profits Benefit Youth Venture Fund
To celebrate the 25th anniversary of Hispanic Heritage Month, Tr3s: MTV, Musica y Mas joins forces with Uno Magnetic designer Luis Pons to launch TR3S BLING, the network’s product-with-a-purpose initiative under its pro-social campaign Agentes de Cambio (ADC). 100% of the net profits from the piece, designed to honor young Latinos creating positive changes in communities across the U.S., will benefit Ashoka’s Youth Venture, a non-profit organization that supports young people to launch and lead their own social ventures. TR3S BLING retails for $19.95 and is available for purchase at www.bling.tr3s.com.
“We wanted jewelry that reflected the entrepreneurial spirit of these young and influential Latinos who are implementing their positive projects in a creative way to unify Latino and U.S. cultures within their communities,” said Mario Cader-Frech, Vice President of Public Affairs for Tr3s: MTV, Musica y Mas. “Luis Pons was a natural fit for this project based on his renowned reputation as a Latin American designer who communicates a positive message and a creative vision in a beautiful, functional and simple manner.”
“This is an initiative that’s near and dear to my heart as a Venezuelan who came to the United States nine years ago,” said Pons. “I am amazed to see the incredible success these Latin youths have made in communities all over the country and I am honored to take part in helping to support their continued success.”
TR3S BLING is the latest creative output from Pons’ original Uno Magnetic collection, which received rave reviews at the famed Museum of Modern Art in both NYC and Japan, and has been sold at key retailers throughout the US, Europe and Japan. The concept of Uno Magnetic is fueled by Pons’ philosophy that design should inspire and enhance people’s lives, as well as stimulate their senses through meaningful interaction. Uno Magnetic exemplifies that philosophy through simple interactivity in which you become the designer, expressing your creativity and style through its unique magnetic properties.
TR3S BLING is a limited numbered edition, interactive piece of jewelry with two “U-shaped” magnets and a nickel-plated steel chain that can be worn in multiple variations as a necklace, ring or bracelet. The “U-shaped” magnets when connected symbolize the unity of Latino and U.S. cultures. Additionally, each magnet is inscribed and when joined together read “I am a Changemaker” and on the reverse “Yo soy un Agente de Cambio” to capture the inspirational character of these Latino youths. Additional colors of the chain are also available for those who wish to further customize their TR3S BLING.