Toyota Wins Back Hispanic Drivers With 259,000 Decals

How to Order a ‘Somos Muchos Mexicanos. Somos Muchos Toyotas’ Sticker on Facebook

Look closely at a Toyota and you may see a bright decal that says “Somos muchos mexicanos. Somos muchos Toyotas,” Spanish for “We are many Mexicans. We are many Toyota owners.”

As Toyota struggled to recover from a drop in sales and reputation due to safety concerns, the car maker’s U.S. Hispanic shop, Conill, came up with a simple idea to link Latinos’ pride in their heritage with pride in being a Toyota owner.

Read the entire article at AdAge.com.