HPRA/LA Names 2018 Board of Directors, Aims to Infuse Local Chapter with New Energy

Titans of PR from the LA entertainment, corporate, agency, and nonprofit sectors were recently elected as the 2018 Hispanic Public Relations Association/Los Angeles Chapter Board of Directors. Serving as HPRA/LA President this year is Stephen Chavez, owner of PR consultancy ChavezPR. Chavez served as National HPRA President in 2013-2014 and had been on the national board of directors since that time. “Our aim is to bring real value for local HPRA members. With a strong national organization behind us, I am excited to return as the LA president and work with this amazing team to bring a year filled with educational and professional opportunities,” said Chavez. “We’ve recruited an all-star board with senior level executives who will help revive the organization with fresh ideas and resources. If you’re not a member of HPRA/LA, now is the perfect time to join.”

The 2018 HPRA/Los Angeles Board of Directors include:


President – Stephen Chavez of ChavezPR

Vice President/President Elect – Miguel Lopez of Panda Express

Treasurer – Lourdes Rodriguez of Saban Community Health Clinics

Secretary – Cynthia Cruz of Mitú


Aimee Duenas, H&K Strategies Group

Claudia Santa Cruz, Santa Cruz Communications

Daniel Morales, Tapiz Media Group

Delia Lopez, Conill Advertising

Jose Rodriguez, Pantelion Films

Katherine Johnson Gunn, Hispanicize Media Group

Maricela Cueva, VPE Tradigital Communications

Melissa Gonzalo, San Antonio Winery

Norma León de Moncada, NLM Consulting

Roxana Lissa, Rox United

Valarie De La Garza, Fenton Communications

Student Representative at-large: Sasha Chavez, University of La Verne


Reyna Hernandez, Creative Branding Co.

HPRA continues to be the leading resource for communication professionals and those seeking expertise in the Hispanic market. Members have access to first-rate programming, such as:

  • Professional development
  • Networking events
  • Discounted membership rates for national industry conferences
  • Hispanic PR Campaign of the Year Awards – ¡Bravo! Awards
  • Scholarship and college outreach programs

For more information about HPRA/Los Angeles, please join the conversation at https://www.facebook.com/HPRALosAngeles/