To Grow, an Agency Breaks Down Walls

A LEADING digital agency is expanding its portfolio of services as part of efforts to help wean marketers and other agencies — and perhaps reporters, too — off the notion that agencies still need to be labeled “digital” or “traditional.”

The agency, R/GA, part of the Interpublic Group of Companies, is adding a unit that will specialize in event marketing, to be led by executives hired from agencies like Crispin Porter & Bogusky and the Lime Public Relations and Promotion division of Kirshenbaum Bond Senecal & Partners, both owned by MDC Partners.

Read the entire article at The New York Times.