The Making of My Multicultural Tookit

Some of you may have seen the advertisements recently run by Transitions Optical promoting “My Multicultural Toolkit” – our most comprehensive resource ever for eyecare professionals, made possible through the Transitions Cultural Connections™ program. The ads reach out to you from the patient’s perspective, sharing the story of a “typical” patient of a particular ethnicity and asking hard-hitting questions, like “Can I count on you to meet my needs?”

The stories of how this advertising campaign came to be and the naming of our multicultural initiative as “Cultural Connections” are actually intertwined, reflecting our growing realization of the power in acknowledging how aspects of patients’ lives that affect their perspectives – such as culture – can play an important role in how they view their eyecare experience and eyecare professionals.

Read the entire article at the Transitions Blog