The Latino Social Hurricane
At the same time, while I was finalizing this column, another phenomenon came to life. I’m talking about @irene, a major natural event, which persuaded me to change the topic of my column and turned it into what you are reading right now.
Why Latinos Are Social?
I mentioned that, of course, age is a key factor. Latinos are younger than the general population, so it makes sense that they are more open to new technologies and interact more with other people.
Another reason includes having friends and family that are all spread out. Many have friends and family in their country of origin (or their parent’s one). Also, if you take a look at the dynamics of population, Latinos have been migrating to non-traditional Hispanic DMAs such as North Carolina. Their social network is more diverse (browse the names of any Latino’s Facebook friends and you’ll know what I’m talking about).
Read the entire article on ClickZ.