The Paradox of Being (Named) Latino

The other day, I received a curious e-mail from a colleague. He was kind of uncomfortable because I had added him to my Hispanic Marketers list in Twitter. He thought that being “tagged” as a Hispanic market professional could limit his future opportunities. My first reaction was total surprise. I normally tend to organize my social media contacts with tags, lists, groups, etc. using my personal criteria, and never had a problem with that.

I understood his concern: a single tag could be misleading, showing a part and not the whole.

But I couldn’t also help but wonder, why are we proud of our Latino origin but hate when we are labeled by others?

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