The Cross-Cultural Pitch

DAISY EXPÓSITO-ULLA, Chairman and chief executive, D Expósito & Partners, an ad agency based in New York, talks about what being Cuban-American means to her

I WAS born outside Havana in an apartment upstairs from my father’s hardware store. He’d taken it over from his father, who had moved from Spain in 1920.

My first few years were the last few years of the Batista dictatorship. Like many other middle-class business people, my father supported Fidel Castro. After the revolution in 1959 was the happiest time I can remember. But when Castro declared Cuba a socialist state and himself a Marxist-Leninist, my father felt so betrayed.

When businesses were nationalized, militiamen came to our house in the middle of the night and made my dad hand over everything, including the keys to the store. When the new regime announced that they would send children to the countryside for indoctrination, that was it: our whole family left the country.

Read the entire article at The New York Times.