The Association of Hispanic Advertising Agencies (AHAA) Committed To Work Closely With Arbitron and Industry on Implementation of Portable People Meter (PPM) Enhancements

Collaboration Between AHAA, the PPM Coalition and Arbitron on New PPM Initiatives Results in Changes

McLEAN, VA ‚ÄĒ For more than two years, AHAA has been engaged in discussions with Arbitron, Inc. about improvements to its Portable People Meter (PPM) methodology.¬† The organization‚Äôs significant investment of time and resources both directly and as part of the PPM Coalition paid off when the Coalition and Arbitron reached an agreement that will benefit the entire radio and advertising industry.¬† AHAA fully supports the terms of the agreement which call for continuous improvement of the radio ratings service and we will work in partnership with Arbitron, the Media Rating the Media Rating Council and the industry to advance improvements to PPM methodology. Read More ¬Ľ