Thalia helps launch 'Fiesta Tour McDonald's Music Experience' cross-country initiative developed by Eventus
OAK BROOK – Actress and singer Thalía today helped launch a grass roots national PR initiative called “Fiesta Tour McDonald’s Music Experience” – a cross-country touring exhibit devoted to Latin music memorabilia. Housed in a 50-foot vehicle, the museum on wheels was developed by Miami-based Eventus as part of its efforts tied to the Latin Grammy Awards. The Fiesta Tour will make stops in New York this weekend, and will appear in Chicago on the weekend of July 25.
Stops in eight other cities are set for between September, October and November. Among those whose personal effects are on display are Ricky Martin, Maná, Ivy Queen and the late Celia Cruz. Thalía donated an outfit worn at the 2008 Premios Juventud awards to the Fiesta Tour.
“The Fiesta Tour McDonald’s exhibit celebrates Hispanics’ love for music and recognizes artists like Thalia who has demonstrated such a strong commitment to education and whose music not only lives in the heart of the community but is part of our cultural roots,” said Cristina Vilella, Director of Marketing, McDonald’s. “