Text4baby Wins PRSA 2011 Best of Silver Anvil Award

Organizations Partner to Promote “Going Mobile With Pregnancy Education”

From left: Sarah Colamarino, Johnson & Johnson, Judy Meehan, National Healthy Mothers, Healthy Babies Coalition, and Stacie Paxton, Hill & Knowlton.

The Public Relations Society of America (PRSA) presented the 2011 Best of Silver Anvil Award to the “Text4baby: Going Mobile With Pregnancy Education” campaign, which provided and promoted a free service that sends weekly text messages to educate women on how to have a healthy pregnancy and baby.

The announcement was made during PRSA’s Silver Anvil Awards Ceremony, held at the EquitableCenter in New York City. Text4baby was selected as the best of 122 public relations programs nominated for a Silver Anvil Award, the icon of public relations practice.

Text4baby is the first free service to use weekly text messages to help pregnant women and new moms take care of their health and that of their baby. Women who sign up for the service by texting BABY (or BEBE for Spanish) to 511411 receive free text messages each week, timed to their due date or their baby’s date of birth.
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