By Sara Inés Calderón
First Choice Power is a Texas electric provider combining social media and Spanish-language marketing in its inaugural Facebook game, the Energía Goleadora Fan Contest.
The Facebook game teaches players ways to save energy, in English or Spanish, and was launched in conjunction with several other Hispanic-oriented businesses, including the Univisón TV network, the Famsa appliance store and soccer team FC Dallas. The person with the highest score in the game — who’s also a Texas resident in First Choice’s service area — wins the grand prize trip to Miami to see an Univisión awards show. To read more, click here