Televisa Publishing + Digital Hosts Its First Ever Hispanic Upfront Presentation in New York City on May 15
Televisa Publishing + Digital, today unveiled plans for its first ever Upfront Presentation fittingly billed “Noche de Moda.” The 2013-2014 upfront will be a star-studded night of fashion and glamor with four separate lounges for the top media titles in the U.S. Hispanic market.
Televisa Publishing + Digital will be showcasing its multi-platform opportunities for Vanidades, Cosmopolitan en español, TVyNovelas and PODER Hispanic to VIP guests — including advertisers and media — on Wednesday, May 15 at Guastavino’s in New York City. The presentation will kick off with a cocktail reception at 6:30 p.m., followed by a private fashion show of Isabel Toledo’s “Retrospective” collection at 8:45 p.m.
Welcoming guests and delivering opening remarks for the publishing powerhouse will be General Manager Sergio Carrera, and International Sales Director Madelin Bosakewich, of Televisa Publishing + Digital.
The four lounges will bring to life the editorial calendars for the 2013-2014 advertising season, including:
- Vanidades: Exclusive fashion showcase with critically-acclaimed Cuban-American designer Isabel Toledo, featuring artist and illustrator Ruben Toledo and shoe designer Edmundo Castillo. Renowned celebrity hairstylist Orlando Pita will also be on hand to get the models runway ready. All these distinguished gurus were recipients of the 2012 Vanidades Icons of Style Award, bestowed on them for their talent and professional excellence in the world of fashion.
- Cosmopolitan en Español: Designer to the stars Nicolas Felizola will have his haute couture Maria Felix collection on display, paying homage to Hollywood’s Golden Age of cinema.
- TVyNovelas: VIP meet-and-greet with four of its celebrity muses from the “Divinas y Humanas” issue, including Lili Estefan, Gaby Espino, Eiza González and Lupita Jones.
- PODER Hispanic: Al fresco cigar lounge.
Other big names in the entertainment industry who will be in attendance for the unprecedented upfront presentation are: Maribel Guardia, Maite Perroni, Sebastian Rulli and Marjorie de Sousa.
“Going beyond the traditional pitches, we decided to show advertisers what’s in store for the upcoming season and couldn’t think of a better way to do so than bringing to life our unrivaled media opportunities,” said Sergio Carrera, General Manager of Televisa Publishing + Digital.
Televisa’s media footprint in every Spanish-language market around the globe gives it broad appeal and significant clout among Latin American and Hispanic audiences. The media empire also boasts digital, social media and mobile solutions that help advertisers go beyond reaching key audiences and engage with them as part of an integrated communications strategy.
With more than 100 titles published, Televisa Publishing + Digital reaches every demographic with content for all segments of the rapidly-expanding Latino population. In the U.S., Televisa is also celebrated as the premier go-to guide for today’s discerning Hispanic women. From exclusive interviews of icons in fashion, culture and entertainment news, sophisticated women the world over trust the iconic media properties to set the tone and stage for the latest trends and big ideas.
“Industry insiders turn to Televisa Publishing + Digital as a trusted partner in the media space,” said Madelin Bosakewich, U.S. and International Sales Director. “We aim to deliver unparalleled multi-platform and interactive opportunities through the content preferences of our Hispanic readers and users.”