New Multi-Platform Initiative from Telemundo & Post Foods
Latin Music Sensation, Jencarlos Canela, Will Record an Original Full-Length Song and Develop, Unique, Innovative Relationship with Popular Cereal Brand’s “Pensemos Positivo” (Think Positive) Campaign
Telemundo Communications Group has partnered with Post Foods’ Honey Bunches of Oats and MV42°, a division of Starcom MediaVest Group, in a new multi-platform initiative centered on the brand’s “Pensemos Positivo” consumer campaign. The campaign will go live the week of January 10, 2011.
“Many brands are interested in Hispanic consumers, but they end up taking traditional approaches that don’t connect with modern-day Hispanics in today’s multicultural nation” Read More »
Latinx Newswire
