Telemundo Expands Network Viewership War with Launch of New Social Media Unit
As part of its ongoing battle for viewers with Univision, the nation’s No. 2 network Telemundo Communications Group Inc. today announced the launch of a new strategic social media unit, Social@Telemundo that aims to help the network gain and retain fans online. The announcement was made by Peter Blacker, Executive Vice President of Digital Media and Emerging Businesses and Jacqueline Hernández, Chief Operating Officer of Telemundo.
“As we see Hispanic numbers shift not only in growth but in social interactivity, we continue to lead in innovation and building communities. By leveraging the power of social media with our ability to create original programming, we are able to create a dialogue amongst our “viewsers,” which is increasingly attractive to our advertisers. Additionally, our bilingual approach allows the full spectrum of U.S. Hispanics to enjoy their unique identity and relationships with our content,” said Hernández.