Telemundo 40 has the most-watched late local newscast at 10 p.m. in any language during February 2016
Telemundo 40 / KTLM today announced that its local weekday newscast, Noticias Telemundo 40, at 10 PM was the market’s most-watched late local newscast, in any language among Adults 18 to 49 and Adults 25 to 54 during the February 2016 Sweep Period. This is the first time that Telemundo 40’s 10 PM Monday to Friday newscast led the market as the most-watched late local news program, regardless of language and in two key demographic groups – Adults 18 to 49 and Adults 25 to 54 – during an entire survey period.
“Telemundo 40 has been able to transform the way our communities receive their local news,” said Jose Flores, President and General Manager, Telemundo 40. “Today, Telemundo 40 has the resources and tools to report live, breaking news and weather as it happens from all around the Rio Grande Valley and even Mexico. When the Holy Father visited Mexico for the first time, Telemundo 40 was there reporting live from that country, because our viewers wanted the news as it happened. We are proud and humbled that our news teams continue to deliver the best-in-class journalism that our communities deserve, day-in and day-out.”
Throughout the month of February 2016, Telemundo 40 offered viewers various local news specials, including live coverage from Mexico as Pope Francis arrived in that country for the first time. Telemundo 40’s News anchor Dalila Garza reported live
Specifically, Noticias Telemundo 40 at 10 PM (Monday to Friday) averaged a 6.7 rating among Adults 18 to 49 and a 7.4 rating among Adults 25 to 54. Telemundo 40 is located in the McAllen-Brownsville-Harlingen market where rating data is available via Nielsen’s diary-based system.
Telemundo 40 is the local Telemundo-owned station that serves viewers all along the Rio Grande Valley. Since 2014, the station has experienced a significant transformation thanks to NBCUniversal’s investment in all of its Telemundo-owned stations. Specifically,