A ‘Required Living’ List for Marketers Targeting Hispanics

Books Help, but Here Are 10 Tips for Furthering Your Education

A student from Florida State University’s Center for Hispanic Marketing Communication recently asked me about the “must reads” for someone with an interest in pursuing advertising as a career. She wasn’t specifically asking about a Hispanic marketing top 10 list, and initially I didn’t set out to craft a list that was culturally specific.

I thought about the books that had most influenced me early on and still to this day — the classics and the cutting edge. My list matched several other lists already available online, including the Ad Age list from 2009.

Read the entire list at AdAge.