Direct Response: Kre8 Division Targets Hispanic Viewers
TV direct response advertising got a big initial lift in the recent ad recession from marketers looking for more accountable returns on their media investment.
One new direct response media agency born during this period, Winter Park, Fla.-based Kreb8 Media is starting up a new division targeted to growing Hispanic viewers: Kreb8 Resultados.
Kre8Media founder and president T. Lee Cutler for Kre8 Media, stated: “Hispanics have accounted for more than half of our nation’s population growth over the last decade, and this trend shows no sign of abating. Plus, they are consuming more media than ever and are avid buyers of products and services sold via direct response advertising.” Read More »