Target moves multicultural PR account to Miami-based Boden PR

via PRWeek

MINNEAPOLIS: Target has selected Miami-based Boden PR as its multicultural PR agency partner following a competitive review.

Boden will help the retailer with all of its multicultural PR initiatives, and it will collaborate with LatinWorks, the company’s Hispanic marketing agency, according to a Target representative.

Target declined to give further details about the review process or its work with Boden.

Prior to bringing on Boden, Target worked with JeffreyGroup on Hispanic and multicultural PR efforts. The agency was hired last April …