Tampico Beverages Unveils Brand Refresh

‘Tampico Tuesdays’ Organized to Celebrate the Milestone in Multiple Cities Across the U.S.

Tampico Beverages, one of the world’s leading beverage brands, today announced the launch of its brand refresh, including an updated logo, a new look and feel across its family of fruit flavored juice drink products, website and social media channels. To celebrate this milestone and provide consumers with a chance to engage with Tampico’s new brand expression of being “Imaginatively Curious,” Tampico brand ambassadors will be hosting activations in seven major cities across the U.S. starting today.

The refresh to Tampico’s brand and labeling is designed to offer a more fun, adventurous and uplifting aesthetic, instilling a spirit of discovery and joyful moments into loyal brand fans and new-to-Tampico consumers alike. The new logo, with juice droplets emanating from the Tampico name, is designed to symbolize a burst of flavor, with the letter “o” converted to a smile that conveys the fun found in Tampico juice drinks.

“Our brand refresh is all about reinvigorating the Tampico experience for our consumers,” said Marta R. Gerdes, vice president of marketing for Tampico Beverages. “Our new look captures our consumers’ desire for creating joyful moments, while still preserving Tampico’s tradition of trusted quality, excellent value and unique flavors. We are thrilled to embrace the new way of expressing our ‘Irresistible’ brand essence as a state of being ‘Imaginatively Curious.’”

The brand refresh is simultaneously being rolled out across Tampico’s products and digital properties, including its website (www.Tampico.com), blog (www.TampicoIsColor.com), Instagram (@TampicoOfficial), Facebook (@DrinkTampico) and Pinterest (@TampicoOfficial).

Tampico will continue its branded activations, “Tampico Tuesdays,” every Tuesday between March 20 and May 1. Brand ambassadors will surprise locals in seven cities with exclusive Tampico wristbands, while accompanied by roaming mobile billboards designed to look like larger-than-life bottles of Tampico. Events will take place in select public spaces in major cities including Chicago, Miami, Los Angeles, Atlanta, Houston, Dallas, and New Jersey.

For more information on “Tampico Tuesdays,” follow the hashtag #FlavorsOfFun on social media.

Images of new assets can be found here:
Tampico Group Bottle Image | New Tampico Creative | Tampico Mobile Billboard