Hispanics have an appetite, and with an estimated purchasing power of $1.5 trillion by 2015, they are an important audience that grocery chains should not ignore. Hispanics are spending more frequently on groceries and
Today, Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts.
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