Posts tagged as:

Super Bowl XLIV

NFL donates $1 million to South Florida Youth Education Towns as part of Super Bowl Legacy CSR program

by Administrator on February 6, 2010 · 2 comments

in Hispanic CSR PR

FORT LAUDERDALE, FL— NFL Charities will donate $1 million to the South Florida NFL Youth Education Towns to fund expansion and support community outreach efforts.  For the past 17 years, NFL Charities has donated close to $20 million toward constructing NFL YETs in at-risk neighborhoods since the initiative began in 1993 as a legacy of [...]

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NFL seeks to score big with Hispanic markets

by Administrator on February 4, 2010 · 4 comments

in Hispanic PR & Social Marketing Views

It is official Super Bowl XLIV will be a faceoff between the New Orleans Saints and the Indianapolis Colts at the Sun Life Stadium in Miami, Florida on Feb 7. More and more U.S. sports leagues are courting the lucrative Hispanic market in attempt to tap into an aggressive fan base ready to shell out [...]

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