The PR industry’s premier source for Hispanic PR news and views
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- Guide is packed with ‘how to’ stories written by many of the nation’s top voices in Hispanic social media
- To receive a free copy of the 57-page guide, register at http://www.hispanicprblog.com/hispanicize/
LOS ANGELES, CA — The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to Hispanic social media marketing, is now [...]
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About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
It was most popular to follow brands, especially in the consumer packaged goods category. Women were less engaged with retail outlets on social sites.
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By Sara Inés Calderón
First Choice Power is a Texas electric provider combining social media and Spanish-language marketing in its inaugural Facebook game, the Energía Goleadora Fan Contest.
The Facebook game teaches players ways to save energy, in English or Spanish, and was launched in conjunction with several other Hispanic-oriented businesses, including the Univisón TV network, the [...]
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NEW YORK, NY— Taking its cue from some of the major trends shaping the practice of public relations today, the Public Relations Society of America (PRSA) has engaged influential thought leaders in the fields of social technology, online behavior and crisis communications to deliver keynote addresses at the PRSA 2010 International Conference, Oct. 16–19, in [...]
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BY MANNY RUIZ
Co-Publisher, Hispanic PR Blog
At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why [...]
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DALLAS, TX – The results of the four-month long Hispanic PR Census, an initiative that garnered responses to eight questions from more than 319 marketing professionals who work in Latino PR and/or social media, shows a large percentage feel PR or other fields are better suited to lead social media initiatives in comparison to advertising. [...]
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The websites for the Hispanic PR & Social Media Conference and the Hispanic PR Blog were viciously hacked by someone Friday in the middle of the conference’s busiest registration period. Visitors using PCs to access the conference web site (www.HispanicPRConference.com) or the Hispanic PR Blog (www.HispanicPRBlog.com) were met with a Trojan Horse virus that was [...]
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- Conference features 24 sessions and nearly 70 speakers with 12 entire sessions specifically focused on Hispanic social media best practices
- Conference keynoters include top multicultural marketing leaders from General Mills, McDonalds and State Farm
- Renowned Latino comedian/screenwriter Rick Najera will provide comic relief for all attendees
DALLAS, TX – A Who’s Who of the nation’s leading [...]
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LOS ANGELES, CA— “B Here” the new campaign launch by PLAN C Agency, who in collaboration with biopharmaceutical company Gilead Sciences, launched a Hepatitis B awareness campaign targeted at three college campuses in the West Coast. The goal was to bring up the much needed awareness regarding the rising epidemic of Hepatitis B among Asian [...]
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By Manny Ruiz
Co-Publisher
The Hispanic PR Blog
This is one of the most captivating videos I’ve seen yet on growing power and influence of social media. We will showcase this video at the Hispanic PR & Social Marketing Conference!
Embracing Social Media to Strengthen our Marketing Message
View more presentations from PJ Adriaensens.
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In December, Dell announced it had earned $6.5 million in revenue worldwide due to its Twitter presence. Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and social media work impacts their bottom lines.
Edelman has a separate digital discipline and [...]
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LOS ANGELES, CA – The Hispanic Public Relations Association will host a panel on measuring and monitoring social media called “Social Media 201: Measuring and Monitoring Results, in Los Angeles, January 28 from 6:30-9 p.m.
Panelists include:
Rachel Gross – PR Specialist-Social Media, Boost Mobile
Jose R. Villa – President, Sensis Agency
Aviva Mohilner – Consumer social marketing [...]
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Top stories for the week of December 14-18, 2009
December 18, 2009
Percentage of black and Hispanic users on Facebook rising
Immigrant advocates plan walk from Miami to Washington
It’s The Allocation, Stupid
December 17, 2009
MIAMI PR JOB ALERT: Opening with FedEX Latin America
Publisher of La Semana, Vea, TV Guia and several other Puerto Rican publications files for bankruptcy
Congressional Hispanic [...]
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A new demographic study released by the Facebook Data team reveals Facebook used to be dominated by white and Asian users, but the percentages of black and Hispanic users of the site are now approaching their percentages of the population in the general U.S. public.
Hear that? Facebook scientists have looked at the data and everything is OK now. [...]
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DALLAS, TX – AT&T announced the launch of three AT&T Latino channels on Facebook, MySpace and YouTube, as part of a social media push targeting Spanish-speaking customers. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T’s entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in [...]
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Bill Cosby has taught us about a lot of things over the years, like parenting skills, how to pick out snazzy sweaters — and now, how to succeed at social media.
Cosby held a “virtual town hall” on Oct. 19 to discuss issues that face the African-American community and support his latest album, “Bill Cosby Presents [...]
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Kodak recently launched its first all-digital marketing initiative geared toward a multicultural consumer group. Teaming with Yahoo en Español, “Muestra Tu Herencia” (Show Your Heritage) was designed to encourage Hispanic consumers to share photos online that display their heritage. Kodak created an online mosaic of the images and for each one uploaded, donated $2 to [...]
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Lee Vann
CEO of Captura Group
Social media. The venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to blogs, social networks, and video as their primary source of news, opinion, and entertainment.
Traditionally, Hispanics have relied on the original concept of “social networks” [...]
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LOS ANGELES, CA – Latina voters with access to the internet are more likely to be informed about new state laws and the legislative process in general than non-connected Latina voters, according to a report released today by HOPE (Hispanas Organized for Political Equality). The poll was conducted by Bendixen & Associates and highlights the [...]
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VPE Public Relations launched commUNITY, a Latino Social Media specialty area to broaden clients’ online Hispanic marketing platforms. Along with maximizing existing social media opportunities, VPE will also help clients grow their online visibility by providing in-house website design development and maintenance, digital press kits, graphic design, media design and programming, as well as online [...]
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