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National call announced for all Hispanic PR pros to participate in industry’s first ever Hispanic PR Census
LOS ANGELES, CA – In an effort to measure the size and strength of the growing Hispanic public relations industry, the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog announced today the launch of a four-month national [...]
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by Laurie Sullivan,
Marketers will need to start justifying social marketing plans with business cases, objectives and metrics, as the medium moves out of the test phase. In 2009, marketers could brag they had a Facebook fan page or Twitter account, but analysts predict that social media will become a strategic part of marketing efforts next [...]
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