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Jose Villa
President, Sensis
Last week, I attended the Forrester Marketing Forum. One particular discussion, led by Forrester analyst Sean Corcoran, got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, “The Role of Agencies in the Adaptive Era,” centered on the future of agency relationships, particularly digital agencies, in a world where people consume [...]
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In preparation for the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, organizers have teamed with digital agency sponsors Sensis and The Zocalo Group to launch a newly revamped conference web site and Twitter page.
Conference digital marketing agency sponsor Sensis gave the conference web site a revamped look that is now available [...]
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By Jose Villa
President, Sensis
One of the principle reasons I decided to enter the world of Hispanic advertising was to bring a more rigorous and data-driven analytical approach to what I viewed as the unsophisticated and heuristic nature of some of the most important decisions made in our industry. While our industry has come a long [...]
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