Reporter Kimberly Maul talks with Olga Romero, bilingual communications specialist for Southwest Airlines, about the company’s participation in the Hispanic PR Conference, its outreach to the Hispanic community, and how the Continental-United merger may affect Southwest and its communications.
BY OLGA ROMERO
SOUTHWEST AIRLINES
In the heart of Texas, 400 communication and marketing professionals gathered last week to discuss best practices in Hispanic communications. The city: Dallas, The official airline: Southwest Airlines. With more than 25 conferences on Hispanic social media, diversity, and professional growth, this conference became the Mecca of interchanging ideas and a [...]